Brands We Work With

Our clients include venture-backed startups, Inc. 500 & 5000 recipients, Future 50 enterprises, companies globally ranked as leaders in their industries, and public figures.

INDUSTRY EXPERTISE

We work with a wide range of companies and industries. As part of our work together, BrandPartners quickly builds professional-level knowledge of your company, products, services, audiences, and industry. Over our 15 years of professional experience, we have developed a few specialties:

FEATURED INDUSTRIES (10-15 YEARS OF EXPERIENCE)

AEC / DESIGN+BUILD

ROOFING

E-COMMERCE

sports

SPORTS

HEALTHCARE

TECHNOLOGY

 

 

Igniting Success

BrandPartners has a long and proud history of working with companies ranging from startups to Fortune 50 businesses. Here are some of our success stories. Some of the company names have been changed or omitted to protect their privacy, but the results speak for themselves.

It was an honor to work with BrandPartners. They exceeded expectations.

“I had the honor of working directly with BrandPartners for almost 3 years. Over that time, I came to know Melis as a very trusted and reliable resource. The creative ability she delivered was over and above what was expected. With very little direction and oversight, she was able create our brand image and was spot on with what we had envisioned. Communication skills are on point and just overall a joy to work with. I cannot recommend Melis and her team enough.”

- Cody Howell
Senior Vice President, Cognitive Contractor

BrandPartners is the backbone of my enterprise. Dainon and Melis are my secret weapons.

“I’ve worked with BrandPartners for seven years. They are the backbone of my companies. I count on them to find the right solutions to any business problems that come up. They do way more than marketing and sales. Melis and Dainon are rock stars and BrandPartners is my secret weapon.

- W.J.
Owner, Roofing, Solar, & Construction

Matt Cluney Positive Testimonial

There really hasn’t been anything I’ve thrown BrandPartners’ way that they couldn’t handle.

BrandPartners has been a go-to resource for me for the past three years. I was first introduced to BrandPartners as an expert on blog articles and SEO-related strategies. Since then, we have collaborated on additional content projects as well as other areas, such as copywriting, design, video and sales collateral. There really hasn't been anything I've thrown BrandPartners' way that they couldn't handle. They take great care to understand the target audience, the assignment brief and any other contingencies in order to deliver on-time, on-budget and on-strategy projects. I'd highly recommend them!

- Matt Cluney
VP of Marketing, Oncue

I strongly recommend BrandPartners to any company seeking a true business partner.

“BrandPartners helped us to grow quickly when we had little company awareness and lacked tools, resources, and company structure. Melis, our dedicated partner, fits perfectly into our company and is consistently proactive at problem solving for us. She adapts to our needs and successfully manages our value-added partners to assist them in becoming a successful extension to our internal marketing and sales teams.

BrandPartners developed a very professional brand and grew product awareness in the AEC industry, establishing good rapport with industry media and analysts resulting in ongoing positive coverage. They develop and execute strategic marketing plans, including all marketing and website content, multi-media marketing campaigns, and several industry exhibition events each year, including all company materials and booth displays. This amounts to ongoing sources of new qualified sales leads for the company. BrandPartners is always willing and able to identify and implement new software to best meet our specific needs, including successfully customizing and managing our Salesforce.com CRM.

They are always a pleasure to work with, enthusiastically tackling challenges and delivering high-quality, professional results. I strongly recommend Melis and BrandPartners to any company seeking a true business partner.”

- Carole K.
VP of Sales & Marketing, Architecture Industry

If every 3P vendor I used was as easy to work with, I would have fewer grey hairs.

“Melis is a consummate professional when it comes to managing projects with her company BrandPartners. Easy to work with, communicative and collaborative - if every 3P vendor I used was as easy to work with, I would have fewer grey hairs. They deliver high-quality content on-time and on-budget - 5 stars.”

- Joseph Rudler
Head of Brand & Digital Marketing, Swiftline

BrandPartners is a member of my team and a trusted advisor.

I hired BrandPartners to fill the interim Chief Marketing Officer position for my company. I worked closely with their co-founder, Melis Steiner, and built a wonderful working relationship. She’s a great person who truly cares about her clients. Her broad range of skills are incredibly helpful for a startup like mine since she was able to help with everything from strategies and PR to video demos, branding, and website content. I never felt like I was lost in the shuffle of a big agency. She became a member of my team and a trusted advisor. I recommend her and BrandPartners to anyone.

- Bryan Almquist
Founder, Architecture Software Industry

These are the professionals you want on your team.

“BrandPartners is Great! Highly recommend. My project started to change and evolve and they never missed a beat and changed and evolved with it. Even as my timeline extended past the time table we initially discussed due to our evolving needs, BrandPartners kept up an excellent stride, communicated regularly and effectively, and were immensely patient and kind. These are the professionals you want on your team!”

- Scott Decker
Founder, Health & Fitness Industry

SUCCESS STORY: BRANDING, SALES ENABLEMENT, & DATA-DRIVEN MARKETING CAMPAIGNS

In our work with one of the top 10 largest roofing companies in the US, we worked hand-in-hand with a data analytics company to identify the best target audiences for various campaigns based on the client’s ideal customer profiles. Each campaign was carefully monitored to track results and refine future marketing efforts.

COMPREHENSIVE, INTEGRATED SERVICES PROVIDED TO MAXIMIZE RESULTS

  • BrandPartners managed the relationships between the client and their data analytics company, serving as a liaison and project manager. We ensured the business needs and target market parameters were properly communicated to the data service, ensuring the targeting information was relevant and valuable.

  • BrandPartners provided strategy, creative direction, design, copywriting, and project management services for all elements of the marketing campaign.

    We also creative directed and produced the video and photo content to ensure we could maximize their value across ad campaigns, the website, recruitment efforts, and social media.

  • Using the results that the data analytics team provided, we collaborated with the client and its vendors to create targeted marketing campaigns across various channels, including print and digital. The range of marketing efforts included:

    - direct mail
    - digital marketing
    - PPC ads
    - display advertising
    - programmatic advertising
    - CTV/OTV

    We helped to manage and allocate a marketing budget of up to $100k per month.

  • Our team created training materials and e-training programs for the sales team, including strategy, design, copywriting, & development of the company’s preferred sales training platform.

    We also worked closely with the CRO to devise incentive programs that would motivate the sales team to remain focused and generate record-breaking sales. This effort was a massive success.

  • BrandPartners developed all of the sales enablement materials for this client, including:

    • SALES MATERIALS: flyers, brochures, folders, presentations, email templates, door hangers, yard signs, etc.

    • SALES REP PACKET: business cards, name tags, truck decals, etc.

    • COMPANY-BRANDED ITEMS: shirts, hats, vests, pens, iPad folios, phone cases, thermal mugs, etc.

SUCCESS STORY: 40% BOOST IN MONTHLY SALES

Our roofing client had a robust canvassing program with massive success in door-to-door sales. However, they faced challenges in gated neighborhoods, which were becoming more strict about sales activities—even when they were granted entry. We worked with them and several vendors to devise a multi-channel digital and direct mail strategy to generate qualified leads and appointments for their sales team. Once the appointments were set, the sales teams could gain access to the homeowners. These appointments often resulted in introductions to neighbors and became a significant source of referrals for our client.

This effort required collaboration with a data science company and direct mail printing vendor. Over the course of six months, these efforts generated 970 qualified appointments. The company successfully closed the vast majority of these leads, achieving a 40% increase in their monthly sales.

  • BrandPartners provided strategy, creative direction, design, copywriting, and project management services for all elements of the marketing campaign.

    We also creative directed and produced the video and photo content to ensure we could maximize their value across ad campaigns, the website, recruitment efforts, and social media.

  • We collaborated with the data analytics company to specifically target the gated communities with the perfect combination of factors as defined by the client. Specifically, those that experienced a recent storm and had expensive roof types that our client specialized in.

    Our multi-channel marketing efforts included:

    • direct mail

    • digital marketing and email campaigns

    • PPC ads

    • display advertising

  • BrandPartners developed all of the sales enablement materials for this client, including:

    • SALES MATERIALS: flyers, brochures, folders, presentations, email templates, door hangers, yard signs, etc.

    • SALES REP PACKET: business cards, name tags, truck decals, etc.

    • COMPANY-BRANDED ITEMS: shirts, hats, vests, pens, iPad folios, phone cases, thermal mugs, etc.

 

MULTI-CHANNEL MARKETING CAMPAIGN: SOCIAL, EVENT, RETAIL, & E-COMMERCE

A well-known fashion brand hired BrandPartners to create a multi-channel marketing campaign with a budget of around $500k. The campaign centered around a photo and video shoot with a model and influencer with a following that perfectly suited the brand.

The campaign would run on print and digital billboards in Times Square, window and in-store displays at national retailers, social media, and across the Google display network. The brand would also host events with fans and media at retailers nationwide, which required the selected talent to have excellent interpersonal and interview skills.

PROJECT DETAILS

    • Over 1 million followers comprised of girls and women ages 12-30

    • Aesthetic fit with the brand

    • Specific height and measurements to fit the clothing

    • Friendly, sweet personality that would convey the brand voice

    • Able to handle media interviews with charisma

    • Excels with in-person fan engagement

  • The project would include:

    • digital advertising

    • social media influencer posts

    • print advertising—billboards, direct mail

    • multi-store events with press in attendance

    • retail displays

  • BrandPartners leveraged its relationships with elite model agencies and knowledge of social media influencer technologies to create a list of 50 qualified models based on audience data, previous campaign success rates, and brand fit. Then, we narrowed them down to a final list of 6 influencers, each with a unique offering.

    Nina Agdal was the final pick. She is a celebrity model known best for her multi-year features on covers and in magazines like Sports Illustrated Swimsuit Edition and had 1.6 Million followers at the time of the campaign. Her stance on body positivity and focus on humorous, light-hearted content attracted the perfect audience for this brand.

  • Our team worked closely with the model agency, creative agency, client, and marketing partners to deliver full-scale production of this campaign, including:

    • Influencer discovery & qualification

    • Casting

    • Rate and contract negotiations

    • Location scouting

    • Selection and hiring of the creative team

    • Production

    • Photography

    • Graphic design for final advertisements

    • Preparation of all print graphics

    • Project management

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